Three "purple" floral notes make up the new fragrance, Purple Mémoire, from Floris: violet, lavender, and iris. Lavender is undoubtedly the most prominent. The lavender in Purple Mémoire smells pillowy, soft, and calming, possessing an almost candied sweetness. It's my favourite element of the fragrance. Unfortunately, some other aspects detract from the overall experience. Here … Continue reading Floris – Purple Mémoire – Modern Lavender →