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Amouage – Existence – Loud Lily Of The Valley

I will no longer complain about Amouage's commercial direction. It's too easy to sit back and take potshots at the house. They've gone in a completely different business direction under Renaud Salmon, and that's fine. That's their prerogative. Think about it; it wouldn't have made artistic sense to keep producing scents that mimic the style … Continue reading Amouage – Existence – Loud Lily Of The Valley →

First Impressions – Amouage – Guidance

Amouage - Guidance - Amouage is back with four new scents titled "The Odyessy Collection - Chapter 3 - Escape". All four feature frankincense and are accompanied by the usual nonsensical marketing mumbo jumbo. Overall, it's a stronger collection than the previous ones under their new creative director, Renaud Salmon. Still, that wouldn't be difficult. In … Continue reading First Impressions – Amouage – Guidance →