So I was scrolling through Fragrantica today and had to do a double-take. I noticed two new releases had appeared on the website in their “New Perfume” tab. Mastercard, that’s right, the financial services company, is planning to enter the fragrance game. God help us. Priceless Passion and Priceless Optimism are the imaginative names of the two scents.
Priceless Passion is a fruity rose scent with berries and woody notes, and Priceless Optimism is billed (see what I did there) as a citrus aromatic with orange, rhubarb, and grapefruit. Dora Baghriche and Marie Salamagne are the co-authors of the two new scents. They sound pretty dull, but credit where credit is due (wink wink), at least they are doing something slightly different. I doubt either one will have me swiping my credit card to make a purchase, though. Now we wait with great interest for AMEX and VISA to return serve. I’m sure we can bank on a few flankers. And no, It’s not even April 1.
Thoughts?